Amazon

Your UAE last mile grew a new layer. The routes and the sort grid have to absorb it.

I am Ramona Furter, applying for Program Manager II, ACES, AMET operations, Dubai (Job ID 10415528). Ten years of owning metrics, digging out root causes when they miss, and building the tools that keep them honest.

One scroll down: the daily RUBL60 and bag-utilization review your ad asks for, built and running.

+9%conversion on a CHF 100M+ e-commerce business (Ifolor)
30%less time spent on sales at Swiss Post, through automation I built
90%faster proposal feedback via a pitch-check tool I built myself
Ramona Furter

The 07:30 review your ad describes, built.

Your ad says it plainly: build mechanisms, monitor RUBL60 and bag utilization daily, identify root causes and corrective and preventive actions for misses. Behind that sentence is a familiar pain: misses get caught by whoever happens to notice, and the same misses come back. This sheet is my week-one answer, a worked example with illustrative figures.

Daily utilization review · 07:30 GST

Illustrative Dubai delivery station · worked example, illustrative figures

Mon · morning 1 of 3

RUBL60 route utilization, on the road

68 basis 75 · 2nd morning below

Triggered

Bag utilization sort grid, under the roof

84% basis 82

Pass
The rules this sheet runs on, committed up front: a metric triggers after two mornings below basis, or one morning five points off. A one-morning wobble inside variance gets watched, not chased.

Monday: the route trigger, worked to the root

Root cause, dug not guessed: afternoon waves are still planned on the pre-October volume mix, and since Amazon Now took the small urgent baskets, those routes leave underfilled.

Corrective: re-cut the afternoon wave plan with Route Planning this week. Owner: me. Due: Thursday.

Preventive: a volume-mix check goes into the weekly route plan review, so the next shift in demand shows up in the plan before it shows up in RUBL60.

Two more mornings show how the mechanism behaves, not just how it starts.

Friday closes the loop: a one-page trend readout to Central Ops and the AMET ops leads. One trigger, one watch, one fix holding. The same sheet is what keeps a White Friday week or the 12:30 to 15:00 summer pause honest, because the rules do not change when the pressure goes up.

The shortcut this sheet refuses

The fastest way to lift route utilization is to add stops per driver. Your ad already rules it out: routes must stay fair and sustainable without impacting drivers' workload. So the fix goes into the plan, never onto the drivers.

I built this page and the working sheet on it myself, with the AI toolchain I use daily (Claude Code). The tools your ad asks this role to provide to Central Ops would get built the same way: small, working, in the team's hands within days.

Fit, with receipts

Process improvement using data and metrics, for 10+ years

At Ifolor I owned the e-commerce KPIs of a CHF 100M+ business and moved them with research, A/B testing and analytics: +9% conversion, +15% checkout step rate. At Swiss Post I lead AI business models against a KPI roadmap and cut time spent on sales by 30% through automation.

Cross-functional, from working level to senior leadership

At Brixel I was the bridge between senior stakeholders at UBS and Baloise and the internal product team. At Ifolor I reported to C-level and led a cross-functional team plus external agencies. At Die Mobiliar I took market pilots from MVP to launch with engineers, designers and agencies.

What I do not bring yet, said plainly

I have not run last-mile delivery stations, and SQL is not on my CV. What I bring instead: daily metric ownership, root-cause discipline from accounting and FMCG reporting years, and the habit of building my own tools when the team needs one. SQL is the first gap I would close, inside a real tool for Central Ops, in the first weeks.

Career, in stations

Jan 2026 – now

AI Project Lead, Business Development

Swiss Post, Advertising · Zurich

AI business models end to end: sizing, KPI roadmap, build-vs-buy, launch. 30% less time on sales, 90% faster proposal feedback through tools I built.

Aug – Dec 2025

In between jobs and own ventures

smedium · Pedal Peak

First smedium clients shipped, Pedal Peak grown, deep AI tooling practice. Cycled Togo and Benin.

Oct 2024 – Jul 2025

Senior Product Manager, Lead E-Commerce

Ifolor Group · Zurich

Owned ecosystem and strategy for a CHF 100M+ business, reporting to C-level. +9% conversion, +15% checkout step rate.

Jun 2023 – Sep 2024

Lead Project Manager

Brixel · Zurich

Owned the UBS and Baloise partnerships; bridge between senior client stakeholders and the product team.

Mar 2020 – May 2023

Marketing & Growth Lead, Founding Team

WePractice (Migros Group) · Zurich

Two funding rounds, 10 locations, 23 people, 170+ customers; 1000+ data-driven client matches in year one.

Sep 2019 – Sep 2022

Growth & Venture Builder

Sparrow Ventures · Zurich

Growth and go-to-market for internal startups, validation to scale-up.

Jan 2017 – Aug 2019

Intrapreneur, Innovation

Die Mobiliar · Bern

Market pilots MVP to launch: Smide, XpertCheck, Lizzy. Owned development, operation and market-entry strategy.

2005 – 2016

Commercial and product-marketing foundation

Promena · Cruspi · Domaco · Kuoni · AMAG · Bridgestone

Trade marketing, product management, monthly statistics and sales reporting, accounting. The discipline with numbers started here.

About me

Route planning is also what I do for joy. My own platform, Pedal Peak, holds 331 cycling routes across 12 countries, every one of them planned to be efficient without breaking the rider. Your ad asks for routes that are fair, sustainable and efficient without overloading drivers. That constraint is one I choose voluntarily, every weekend.

My partner and I are planning the move to Dubai. I am Swiss, available with notice, and I work in English and German.